Professional Experience

I am a visionary brand architect and luxury executive bringing over 25 years of heritage Swiss horology experience to modern global business management. As the founder of MDMK and Kevoc, I leverage a profound understanding of luxury consumer psychology, elite team building, and precise operational execution. Driven by an uncompromising commitment to quality, I specialize in transforming strategic business objectives into world-class customer experiences, building enduring brand loyalty across both physical boutiques and digital retail landscapes.

Founder & Managing Director (Retail & Wholesale) MDMK LLC,

Watches & Accessories | Kuwait August 2018 – Present

Brand Architecture & Global Sourcing: Founded and scaled a proprietary luxury watch brand, establishing international supply chains to source premium horological components (including 316L stainless steel, sapphire crystal, and precision Miyota 9015 movements).

Omnichannel Commercial Strategy: Direct all retail and B2B wholesale operations, managing inventory optimization, P&L, financial reporting, and digital market expansion through the primary e-commerce flagship, [www.mdmkllc.com](https://www.mdmkllc.com).

Retail Expansion & Spatial Design: Currently orchestrating the physical retail strategy, showroom layout, and inventory allocation ahead of the brand's premier gallery launch in 2026.

Marketing & Client Retention: Implement data-driven marketing campaigns and loyalty initiatives to acquire market share, driving brand visibility and cultivating a high-net-worth client base.

Brand Manager – Luxury Horology Morad Yousuf Behbehani |

Kuwait September 2001 – August 2018

Elite Portfolio Management: Directed the regional brand architecture and retail operations for a portfolio of the world’s most prestigious watchmakers, including A. Lange & Söhne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, and Roger Dubuis.

VIP Clienteling & Event Strategy: Cultivated an exclusive network of high-net-worth collectors by organizing VIP trunk shows, limited-edition product launches, and strategic partnerships with luxury hospitality brands.

Team Leadership & Standards: Recruited, trained, and mentored high-performing sales associates, enforcing rigorous luxury clienteling standards to deliver flawless, white-glove consumer experiences.

Data-Driven Retail Optimization: Analyzed complex retail data and market trends to optimize boutique merchandising, seasonal collections, and competitive pricing strategies within the ultra-luxury sector.

Brand Manager – Fashion & Apparel Makae International Co.

(Neck & Neck, Lapin House, S. Oliver) | Kuwait 1998 – 2001

Commercial Brand Strategy: Spearheaded regional market rollouts, driving brand consistency and revenue growth across physical showrooms and emerging digital channels.

Marketing & PR Execution: Orchestrated high-impact marketing campaigns, seasonal fashion shows, and targeted PR initiatives to elevate brand visibility and capture key market demographics.

Financial & Inventory Management: Managed pricing architectures, budget allocations, and sales forecasting to optimize product placement and ensure sustained operational profitability.

Showroom Manager Al Shaya Group (Mothercare) |

Kuwait 1995 – 1998

Operational Leadership: Directed end-to-end daily operations of a high-volume retail showroom, optimizing floor space productivity through strategic visual merchandising.

Sales Performance & Training: Led comprehensive staff training initiatives focused on product knowledge and consultative sales, consistently exceeding KPI targets and establishing foundational commercial success (including earning the Accelerator Award).